How to Connect Instagram & Facebook Page
Learn how to link your Instagram Professional account with a Facebook Page so you can enable Auto-DMs, Comment Automations, and automated Reel scheduling via Meta Graph API.
Meta's security architecture requires that all third-party developer platforms (like Creator Studio, ManyChat, or Hootsuite) authenticate Instagram Professional accounts through a linked Facebook Page. Even if you never post on Facebook, linking a blank Facebook Page acts as the security bridge for Instagram DMs and automations.
1Step 1: Switch Instagram to a Free Professional / Creator Account
Personal Instagram accounts do not have API access for automations. You can switch to a Professional account for free in seconds:
- Open the Instagram app on your mobile phone and go to your profile.
- Tap the ☰ Menu icon (top right) > Settings and privacy.
- Scroll down and tap Account type and tools (or For professionals).
- Select Switch to professional account and choose Creator or Business.
2Step 2: Connect Your Instagram Account to a Facebook Page
You can connect to an existing Facebook Page or create a new free Page during this step:
- Go to your Instagram profile and tap Edit profile.
- Under Public business information, tap Page (or tap Facebook to connect to Facebook).
- Log in with your Facebook account credentials when prompted.
- It will then show your Facebook Pages. Select your Page to continue if already existing, or choose to create a new Facebook Page.
- Select the Page and click on Connect (or Done).
- (Note: In case of any connection errors or timeouts, go back and retry once).
- It will show Connected Successfully with your Facebook Page linked to your Instagram profile!
- Open Facebook and switch to your Page profile.
- Go to Settings > Linked Accounts > Instagram.
- Click Connect Account and sign in to your Instagram account.
3Step 3: Enable "Allow Access to Messages" (Crucial for Auto-DMs)
- In the Instagram app, go to Settings and privacy.
- Tap Messages and story replies > Message controls.
- Scroll to Connected tools and turn ON "Allow access to messages".
4Step 4: Authorize in Creator Studio
Now you are ready to link your channels with 1 click in Creator Studio:
- Navigate to Connected Accounts in the dashboard.
- Click Connect Instagram / Facebook.
- Select the Facebook Page and linked Instagram account on the Meta OAuth screen.
- Click Continue to grant permissions.